Based Yung Kadar is a dynamic brand I launched in 2020 to release hip-hop and rap music, alongside related content like short-form videos, photos, and music videos.

As the creator and driving force behind the brand, I coordinated, produced, and marketed music videos valued at over $15,000, generating thousands of dollars in streaming revenue and merchandise sales. I spearheaded digital marketing campaigns using paid advertising on Facebook, Instagram, and Google Ads for YouTube, while also leveraging organic growth through Instagram and YouTube Shorts. Collaborations with brands like FreshHoodz and other creators helped expand my reach and influence.

Over time, the brand evolved as I transitioned away from music production. Navigating stricter platform censorship and experimenting to find a sustainable niche, I shifted my focus to gaming content and scripted short videos.

Today, Based Yung Kadar continues to thrive, reaching thousands of viewers monthly on Instagram and YouTube. I’ve also expanded to Twitch, where I stream nightly sessions of Fortnite, blending sweaty solo Battle Royale action with survival horror gameplay.

Check out my past and present content on Instagram, YouTube, and Rumble, and join me live on Twitch for engaging streams and community interaction!